Our Story

Our Story

Founded by Alan McCoy in 2009, a retired firefighter, GET.N.THERE® was born from a mindset forged in the firehouse. "Get.N.There" was a phrase Alan and his crew would say to one another before entering a smoke-filled home — a reminder to trust your training, rely on your team, and move toward the challenge instead of away from it.

Today, Alan's vision is being carried forward alongside his son, Myles McCoy, a filmmaker and visual storyteller committed to expanding that message beyond the fire service. Through photography and authentic storytelling, Myles is helping share the stories of people who embody the GET.N.THERE® mindset — proving that courage isn't confined to the firehouse, it's found wherever people choose to face challenges, pursue their purpose, and keep moving forward.

Together, father and son are building more than a clothing brand. They're building a community that celebrates resilience, discipline, and the courage to step forward despite fear. What began in the firehouse has grown into a movement for anyone with the mindset to take action, trust the journey, and believe in where they're going.

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